E-commerce has traditionally been dominated by the laptop and home PC…not anymore. Tablets began as an electronic novelty but are quickly changing the way people shop online. Thanks to a highly portable and new online experience, an ever-increasing number of Americans are relying upon tablets to make online purchases.

Think about this: 55 million Americans already own a tablet, and 77 percent of tablet owners report using their tablet to shop online. This statistic is projected to grow by leaps and bounds over the next few years. With statistics this impressive, it is no wonder that 91 percent of retailers already have some sort of mobile marketing strategy in place.

Tablet shoppers are on the rise and are changing the face of e-commerce. To stay competitive, online retailers need to pay attention to these changes. A retailer can’t do this if they don’t understand the demographic of the tablet shopper.

Learn more about tablet shoppers and how to optimize your ecommerce website for mobile shoppers via this infographic:

Source: Miva Merchant ecommerce platform