This visual representation of an SEO track meet brings together the spirit of the summer games and the excitement of building an effective SEO campaign for an online store.

From on-page optimization and keyword research to content creation and algorithm updates, the infographic takes online merchants through the events of an SEO track meet through the eyes of a seasoned marketing decathlete. In going for the gold, merchants are reminded that a solid SEO strategy is a race that never ends, requiring on-page optimization, creating relevant content, earning quality back-links, measuring results and refining performance.

“Every online business owner needs to understand the importance of SEO and how it plays into the success of an online store,” said Guliz Sicotte, Director of Services at Volusion. “Each element of a campaign is equally important, and our hope is that this visual representation of SEO encourages and educates those in ecommerce to go for the gold when it comes to marketing their sites.”

Source: Services at Volusion