Did you know that:

45.5% of People couldn’t identify Paid Ads on the search results Page
64.6% of clicks for high commercial intent keywords go to paid ads
Paid Ads for high commercial intent keywords takes up 85.2% above-the-fold pixels.

Check our infographic for effective tips to optimize your PPC campaigns including selecting an advertising platform, doing proper keyword research, testing different ad copies, optimizing landing pages and lot more.

Source: Invesp