What can typography do for you? This question asked to different people will mean different things. For the arts and crafts enthusiast, typography plays a huge part in the development of their designs. For a web designer, it is one of the main reasons why people choose to visit their website or use their apps. For an advertising campaign, it can create lasting impressions. Typography is simply used to communicate. It allows people to find their place on a page or in designs of all types. It also gives designers the power to direct and gives voice to type.
Smart Typography Builds Audiences
At first glance, you will notice that well-executed typography is attractive, but there is more to it. Typography builds audiences because it can bring content to life and deliver emotion through its message. The connection readers make to your message is what gives them a reason to stay and build a community. Good typography will establish dialog between the content and the readers and the community.
Keep It Simple
Simple typography helps you avoid losing audience members that are confused by clutter and overly complex designs. By making the typography clean and understandable, it will appeal to a wide range of viewers. Simple designs allow users to easily find and extract the information that is important to them. To ensure readers have an easy time viewing, consider the color contrast of the medium. If it conflicts, readers will move away from it quickly. Instead choose complimentary colors that have a great contrast between them to make everything easier to read.
It Creates Flow
When typography is used properly, it creates a flow of information that is irresistible to those who are reading it. Some admirers take notice of bold designs and steer right towards them seeking action, while others will take the subtle approach and find softer designs that will allow them to take in smaller bits of information. Knowing how to create this effect with typography is very important and takes practice to find the right balance. Map out points of interest in the design and build outward. This will allow users to quickly identify what is important to them or be led to what is important to you.
What Will They Remember?
Being recognized for something you do or stand for is what creates a personal brand. This brand is what people remember the most about you and your message. Typography has the ability to calibrate and decide exactly what others remember about your message. If for any reason the message is unclear, people will be confused and try to make sense of it elsewhere. This is why having a firm understanding of typography is so important. Without it, most things would be meaningless.
Author Bio:
Derek Whitney is currently blogging for Hudson Horizons, a New Jersey web development company. He enjoys blogging about web development, SEO, and website design. When he is not blogging, he enjoys spending time with his family and watching Game of Thrones.